Digital Marketing Course
Live Course
Coupon Code : Offer20
( 20% OFF Hurry !! )
Valid until 31 Mar 2024
Weekday Batch - April 08
Weekend Batch - April 07
Duration: 6 months
Online Plan @Rs.100/hour
Total Fees: Rs.14400
Limited Batch Size
EMI options available
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Supercharge your career with the World's Best Digital Marketing Program! Join our 20-week online course and experience 100% practical training and get support for your freelancing endeavour. Dive into interactive, hands-on learning, and be mentored by industry experts. Ready to embark on your exciting new career journey? Start here.
Module 1. Introduction to Digital Marketing
1.1 Understanding Digital Marketing
1.2 Evolution of Marketing
1.3 Digital Marketing vs Traditional Marketing
1.4 Importance of Digital Marketing
Module 2. Website Planning and Development
1.1 Domain Registration and Hosting
1.2 Website Structure and Navigation
1.3 Content Management Systems (CMS)
1.4 Responsive Web Design
1.5 User Experience (UX) and User Interface (UI) Design
Module 3. Search Engine Optimization (SEO)
1.1 On-Page SEO
1.2 Off-Page SEO
1.3 Keyword Research and Analysis
1.4 SEO Tools and Analytics
1.5 Local SEO
1.6 SEO Trends and Updates
Module 4. Content Marketing
1.1 Content Strategy
1.2 Blogging and Article Writing
1.3 Video Marketing
1.4 Social Media Content
1.5 Email Marketing
1.6 Content Calendar and Planning
Module 5. Social Media Marketing
1.1 Introduction to Social Media Platforms
1.2 Social Media Strategy
1.3 Paid Advertising on Social Media
1.4 Community Management
1.5 Social Media Analytics
Module 6. Email Marketing
1.1 Building Email Lists
1.2 Email Campaign Strategy
1.3 Email Design and Content
1.4 Deliverability and Compliance
1.5 Email Marketing Tools
Module 7. Pay-Per-Click (PPC) Advertising
1.1 Introduction to PPC
1.2 Google Ads
1.3 Bing Ads
1.4 Social Media Advertising
1.5 Display Advertising
1.6 Remarketing and Retargeting
Module 8. Web Analytics and Data Analysis
1.1 Google Analytics
1.2 Understanding Metrics and KPIs
1.3 Conversion Tracking
1.4 A/B Testing
1.5 Data Interpretation and Reporting
Module 9. Mobile Marketing
1.1 Mobile Website Optimization
1.2 Mobile Apps and Advertising
1.3 SMS Marketing
1.4 Location-Based Marketing
1.5 Mobile SEO
Module 10. Online Reputation Management (ORM)
1.1 Brand Monitoring
1.2 Managing Online Reviews
1.3 Crisis Management
1.4 ORM Tools and Strategies
Module 11. Influencer Marketing
1.1 Identifying Influencers
1.2 Influencer Outreach and Collaboration
1.3 Measuring Influencer Campaigns
1.4 Case Studies
Module 12. E-commerce Marketing
1.1 E-commerce Platforms
1.2 Product Listings and Descriptions
1.3 Shopping Cart Abandonment
1.4 E-commerce SEO and Advertising
1.5 Payment Gateways
Module 13. Affiliate Marketing
1.1 Affiliate Programs and Networks
1.2 Setting Up an Affiliate Program
1.3 Affiliate Marketing Strategies
1.4 Measuring Affiliate Campaigns
Module 14. Legal and Ethical Considerations
1.1 Privacy and Data Protection
1.2 Copyright and Intellectual Property
1.3 Compliance with Regulations
1.4 Ethical Marketing Practices
Module 15. Emerging Trends in Digital Marketing
1.1 Voice Search Optimization
1.2 Artificial Intelligence in Marketing
1.3 Chatbots and Conversational Marketing
1.4 Virtual and Augmented Reality
1.5 Blockchain in Marketing
Module 16. Digital Marketing Strategy and Planning
1.1 Setting Goals and Objectives
1.2 Budgeting and Resource Allocation
1.3 Campaign Planning and Execution
1.4 Measuring ROI
1.5 Creating a Digital Marketing Plan
Module 17. Career in Digital Marketing
1.1 Job Roles in Digital Marketing
1.2 Building a Portfolio
1.3 Freelancing and Consulting
1.4 Starting a Digital Marketing Agency
1.5 Continuous Learning and Growth