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Search Engine Marketing
SEM
Overview of SEM
(02:36)
Rule-Based Personalization
(01:47)
Introduction to Google Ads
(00:47)
Search Network
(00:49)
Display Network
(01:48)
What is PPC?
(01:09)
Important Terms
(02:16)
How PPC Functions?
(01:13)
Understanding Quality Score
(01:32)
How to Increase Quality Score?
(02:43)
Strategizing PPC Campaigns-Setting Objectives and Goals
(06:16)
Important Metrics to Measure
(00:44)
Search Impression Share
(02:00)
Return on Ad Spend
(01:38)
Cost Per Click
(01:35)
Cost Per Acquisition
(01:01)
Conversions
(01:08)
Click Through Rate
(01:17)
Formulating Account Structure
(00:42)
Components of Account Structure
(03:03)
Campaign Settings
(02:15)
Keyword Selection
(03:56)
Keyword Match Types
(07:01)
Negative Keywords
(02:39)
Keyword Research Practical
(06:03)
Bidding Strategy-Understanding Bidding Strategy
(04:48)
Maximum CPC Bid
(03:40)
Automated Bidding Strategies
(08:38)
Creating Ads Practical
(33:28)
Ad Writing Techniques
(00:18)
Compelling ads that Increase CTR
(02:39)
Improve Relevance and Quality Score
(02:49)
Improve Conversion Rates
(01:44)
Improve Targeted Ads
(00:55)
Improve Landing Pages
(00:56)
Ad Preview Tool
(03:13)
Best Practices
(03:23)
Market Analysis
(00:40)
Understanding Industry Key Drivers
(03:47)
Competitive Analysis
(02:46)
Organizational Positioning
(03:14)
Targeting
(03:14)
Performance Tracking-Set Campaign Objectives
(03:22)
Define Performance Metrics
(02:35)
Monitoring PPC Activity with Analytics
(03:42)
Effective Landing Pages-Importance of UI/UX Design
(04:58)
Call-To-Action (CTA)
(05:57)
Decipher User Psychology-Understand and Connect With Users
(04:52)
Benefits of Understanding the Customer's Behavior
(04:13)
Reporting and Analysis-Integrating Google Ads Account with Analytics
(02:20)
Google Analytics Metrics for Deeper insights
(07:59)
Testing
(00:27)
Multivariate Testing
(01:12)
A/B Testing
(01:50)
Testing Practical
(09:49)
Other SEM Opportunities-Remarketing
(03:29)
Display and Video Ad Formats
(08:00)
Optimize Display Network Campaigns
(02:19)
Track and Measure View Through Conversion
(02:38)
Affiliate Marketing
What is Affiliate Marketing?
(01:15)
Advertiser
(03:06)
Publisher or Affiliate
(03:56)
Consumer
(01:39)
Mobile Marketing
What is Mobile Marketing
(02:58)
Mobile Advertising
(03:06)
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