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Search Engine Optimization
Introduction
Introduction to SEO
(02:49)
What is SEO?
(05:39)
Introduction to On-Page and Off-Page SEO
(03:23)
White, Black and Gray Hat SEO
(02:48)
What are Search Engine Algorithms?
(04:17)
How Algorithms Work?
(02:22)
Crawling
(01:53)
Indexing
(03:10)
Ranking
(00:56)
Summary of How Searches Work?
(01:22)
Why a Search Engine Needs to Update Its Algorithm?
(01:42)
Search Engine Penalties and Recoveries
(01:56)
An Overview to Google's Guidelines
(01:34)
Why a Search Engine Penalizes a Website?
(02:16)
How to Optimize Your Site for Google Hummingbird Algorithm?
(03:08)
What is Google Panda Algorithm?
(05:17)
What is Google Penguin?
(02:29)
How to Recover from Google Penguin?
(02:44)
Disavow Links to Your Site
(02:25)
What is Google EMD Update?
(03:09)
How to Save Your Site from Google Panda, Penguin and EMD Update?
(01:32)
Keyword Stuffing
(01:26)
How to Recover Your Site from Panda, Penguin and EMD?
(02:18)
On Page Optimization
Introduction-On page Optimization
(00:45)
Keyword Research
(02:25)
Keyword Research Using Google Keyword Planner
(02:50)
Discover New Keywords
(12:40)
Keyword Research Practical
(09:23)
Choosing a Keyword
(01:47)
How to Select a Domain Name?
(03:12)
Page Naming (URL Structuring)
(02:26)
Choosing the Right URL Structure
(03:13)
Image Naming, Image Title and Alt Text Creation
(01:51)
What are Meta Tags?
(01:29)
Types of Meta Tags
(05:20)
Heading Tags (H1 to H6)
(01:39)
What is Content Writing?
(00:44)
SEO Friendly Content Writing
(02:52)
Anchor Text, Link Title
(01:54)
XML Sitemap Creation
(03:55)
XML Sitemap Creation Practical
(02:19)
HTML Sitemap Creation
(02:53)
Robots.txt file usage and creation
(03:09)
Page Speed Test Practical
(04:51)
Site Tracking Tools
(00:38)
Google Search Console
(06:44)
Google Analytics
(01:13)
Off Page Optimization
Introduction-Off Page Optimization
(01:26)
What are Backlinks
(01:12)
Why are Backlinks Important?
(03:19)
Do-Follow and No-Follow Backlinks
(02:19)
How to Get Backlinks?
(06:17)
Business Listing
(03:27)
Social Profiles
(01:07)
Blog Commenting
(02:36)
Infographic Submission
(02:09)
Article Submissions
(01:21)
Social Bookmarking
(01:03)
Podcast Submission
(01:33)
Backlink Research with Ahrefs Practical
(19:03)
Web Analytics
Introduction-Web Analytics
(01:03)
Navigating Google Analytics
(01:43)
The Switcher
(01:34)
Search Bar
(00:18)
Navigation, Help and User
(00:38)
Insights
(01:12)
Google Analytics Home
(11:58)
Customization
(02:22)
Reports
(01:49)
Attribution
(01:27)
Discover
(00:28)
Admin
(00:24)
Google Analytics Practical Part 1
(03:33)
Traffic Sources
(01:49)
Google Analytics Practical Part 2
(03:07)
Content
(00:46)
Goals
(01:01)
Goals Practical
(10:43)
Actionable Insights
(01:05)
User Demographics, Interests and Location
(08:44)
Referral Traffic
(01:51)
Referral Traffic Practical
(02:00)
Mobile and Desktop Conversion Rates
(00:51)
Mobile Report Practical
(02:32)
Website Speed
(01:34)
Website Speed Practical
(01:33)
New vs Returning Users
(01:43)
New vs. Returning Users Practical
(02:17)
Segments
(02:21)
Segments Practical
(04:15)
Common Google Analytics Mistakes
(02:30)
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